My Illustration Bubble

A few of my recent illustrations and sketches. Doing illustrations is a calming effect for me.
My recent scribble has been about topics like calm, water, porcupine, being creative, food and flowers.

Winter blues slowly going away!! #blue #tree #winter #illustration #love #forest #color #love #strokes #designing #Pattern #art #artist

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#Friday #illustration #designing #color #sketch #vegetable #pumpkin #happy #Halloween

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Color Curiosity



Color is a powerful visual stimuli and an essential communication or design element. It is a reflection of Light as perceived by human eyes and accepted by the human brain receptors.

LET THERE BE LIGHT! (this is something my dad always said to me while turning on the lights whenever I would study in low light – guess it has a connection with me becoming a designer, anyways!!) Light or Sunlight encompasses all the colors of the spectrum. These colors are perceived by human eyes, through light and color sensitive receptors called RODS ( receptive to amount of light) and CONES (sensitive to colors).

A Color is defined by four essential qualities:

Hue – distinction by their wavelengths
Saturation – dullness or brightness
Temperature – warmth or coolness
Value – lightness or darkness

Hue is a term used for color identity, the perceptibility of color as red, blue, green etc When light is reflected by an object, the object absorbs some wavelength and reflects others, these reflected wavelengths are what cause humans to understand an object’s hue. e.g. Red objects look red since they absorb all the colors except red. They reflect red light back. All color perception is relative i.e. color identity or hue is known only when there is another color adjacent with which it can be compared.

A color wheel or a color model, created around the fifteenth century by artists and scientists, is a circular organization of color hues that helps artists, designers, scientists see the relationship between colors.

color wheel-web
Some hues humans are able to perceive are absolutes of a sort, what are called primary colors.
These colors are RED | BLUE | YELLOW
These colors are different from each other in terms of their frequency as can be perceived by the human eye. A slight change in frequency in any one primary colors will cause the eye to perceive secondary colors e.g orange, green, violet(in-between colors of 2 primary colors). Further intermixing produces tertiary colors, red-orange, orange-yellow, yellow-green, blue-green, violet-red.

There is a lot more to color relationships, which I will cover in my future color posts.

Saturation – is the intensity or the vibrancy of a color. Saturation defines the dullness or brightness of color. Colors that are dull are said to be desaturated. White is the ultimate saturation.

Temperature – a color’s perceived warmth or coolness is what defines color temperature. Color temperature is subject, like all color relationships, to relativity. Mainly color temperature can be easily understood by comparing colors from red via yellow to blue on the color wheel. Colors closer to red and yellow on the wheel are ‘warm’ colors, colors like that of sunsets, candles or fire whereas colors closer to blue are ‘cool’ colors like color of sky, water or grass.
Color temperature, Kelvin(the unit of temperature) above 5000K defines cool colors while colors below 2700K are warm colors.The temperature of any color will be thrown in one direction or another if compared to any other color.

Value – a color’s value is know by it’s relative degree of lightness or darkness. One can define colors as dark or light only when they are compared to one another. Yellow, for example, is a light-valued color as compared to violet or blue. However when compared to white it appears darker then white. this is why darkest color elements in a composition are read or noticed first because they have the most value contrast compared to lighter colors used.

Color is varied, one perceives color differently under natural or artificial light. Light makes all the difference in defining the qualities of color – hue, saturation, temperature and value.

More on color in the next color post.

Ref: Design Elements by Timothy Samara
Design by Nature by Maggie Macnab
Color – messages and meaning by Leatrice Eiseman


Coffee breaks of productivity!

Coffee breaks are an important ritual in my day to day activities. Coffee breaks serve as a great getaway or change of atmosphere {when you visit cozy cafes or coffee shops}or a change of mind {if you are at home}. Some great ideas come to me when I am taking coffee breaks while other coffee breaks are great sketching days. In this post I am sharing a few illustrations I did during such breaks.

illustration-2-10illustration-2-02 illustration-2-04 illustration-2-06 illustration-2-07

Other typographic scribbles.

illustration-2-01 illustration-2-03 illustration-2-05 illustration-2-09


What are brands all about? Why are they important?

Brands are simply a core personality of a product or an organization. They are skeptical.

They are important because consumers think, behave and buy on the basis of personality.

Earlier, branding was only considered as a visual impression. Today, branding is much more than simply a visual appeal. A brand should reflect substance. Consumer today sees a brand as a representation of sophistication. Brand today relates to organizational behaviour and becomes more a part of strategic business development. Infact a brand representation today is a significant factor for business growth.

Why are brands important today?

With the boom of internet, there is a boom in speed and inter connectivity of services. The internet has allowed us to interact with the clients and the consumer faster. It has helped overcome distance. Today, a brand consumer is not rescrited to a particular region. Brands are recognized and are available for consumers all across the world.

This has also inturn increased or has lead to more “competition.”


TECHNOLOGY is the key driver of KNOWLEDGE and INFORMATION and technology is also the key driver ofINNOVATION.

So the bigger question is if technology and knowledge is available then why is branding important?

Despite so much of awareness and information there is still lack of fundamental design. There are thousands of companies/organizations that offer a similar product/facility, then how will the consumer decide what is better for him/her. There has to be another way for the company/organization to stand out and be available to the consumer. THAT’S THE ANSWER!


What is a brand?

A brand is a signature of authenticity. Most people consider a brand to be simply an identity. A brand Identity has got connotations and extensions. A brand is more than just identity. It is fundamentally a personality, with behaviour and characteristics being its core values.

Think of brands as a person-What makes a person a person? A person you recognize and remember.

You need to stand out. You need to have a connection, things that reflect your personality. That’s where your core values come from, your own experiences, culture, your surroundings. You do remain static however you and your behaviour changes over time.

Similarly brands reflect there core values and also change over time. To establish and brand a product/company/organization you need to understand where it has come from. Its heritage.

The problem today of branding is that its moving away from what it is. If one starts branding a product away from its core value or its personality the consumer will not understand and relate to the brand ot its product. The brand will have no meaning or resonance anymore to no one will be able to relate to it.

Brands should communicate the way they are. Who they are? What they are? What they represent?

The basic attributes of a brand: Emotional Functional Cultural The basis of any good brand is it’s quality

Example: McDonalds, has a consistent quality and brand positioning. It is different from the similar others there. The real power lies between the emotional and cultural values a brand represents.


A consumer makes choices on how he feels about that particular brand. Trust is the major key factor that reflects. Example : why would someone spend 180$ on clothes? That’s where brand trust comes in.

Consumers are like sheep, they want to be part of a tribe. The high level brand aspires you, makes you feel good. People will buy your brand if you fit there tribe. We don’t buy something because it is not fit for us. These are emotional choices that a consumer makes.

Then there are cultural choices. For example M&S is all about ‘being green.’ There is belief this belief which acts as added value and makes the M&S brand morally and ethically strong. Adding these values to a brand helps in establishing it as a strong brand in the market full of similar brands.

These values and personality of a brand is established by its strong design presence. Design creates personality. Consumers today buy with their hearts. A brand is all about choice and a good brand design help the consumer pick your brand.


Great brands have their head in the cloud and their feet on the ground.


Design Inspiration from Philippines!

A design update from the countries I visited and my observation(mainly design & art). The most recent place was the Philippines!
First of all, this is how they welcome you in Philippines (Coron) 🙂

To start off, we (my husband & I) flew down to Cebu from Singapore. Basis our travel research we gauged Cebu to be less happening and scenic (since it’s a metropolitan area), we traveled further to Bohol Island and decided to stay there, planned to spend a day in Cebu just before heading back to Singapore.

Places we visited: Bohol, Coron & Cebu (If you would like a travel guide do read about it here)

But Cebu was also a good experience. We stayed at Henry Hotel; highly recommend if you are traveling to Cebu. We had a positive experience; I especially loved it from the creative perspective. It is unique & quirky, vintage décor and good service. I came across beautiful works of Delphine De Lorme, a French artist, displayed there, very inspiring.

Delphine De Lorme works from ads, provocative titles, comics, and characters, layered by vintage cinema posters, with ripped edges. Her deconstructive work diverts the matter from its initial meaning by interpreting it and suggesting other narratives. Visit her website:

1 2 3 4 5 6 7 8Design Inspiration from Philippines!

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