Coffee breaks of productivity!

Coffee breaks are an important ritual in my day to day activities. Coffee breaks serve as a great getaway or change of atmosphere {when you visit cozy cafes or coffee shops}or a change of mind {if you are at home}. Some great ideas come to me when I am taking coffee breaks while other coffee breaks are great sketching days. In this post I am sharing a few illustrations I did during such breaks.

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Other typographic scribbles.

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BRANDS, EMOTIONS & DESIGN

What are brands all about? Why are they important?

Brands are simply a core personality of a product or an organization. They are skeptical.

They are important because consumers think, behave and buy on the basis of personality.

Earlier, branding was only considered as a visual impression. Today, branding is much more than simply a visual appeal. A brand should reflect substance. Consumer today sees a brand as a representation of sophistication. Brand today relates to organizational behaviour and becomes more a part of strategic business development. Infact a brand representation today is a significant factor for business growth.

Why are brands important today?

With the boom of internet, there is a boom in speed and inter connectivity of services. The internet has allowed us to interact with the clients and the consumer faster. It has helped overcome distance. Today, a brand consumer is not rescrited to a particular region. Brands are recognized and are available for consumers all across the world.

This has also inturn increased or has lead to more “competition.”

A rise of COMPETITION

TECHNOLOGY is the key driver of KNOWLEDGE and INFORMATION and technology is also the key driver ofINNOVATION.

So the bigger question is if technology and knowledge is available then why is branding important?

Despite so much of awareness and information there is still lack of fundamental design. There are thousands of companies/organizations that offer a similar product/facility, then how will the consumer decide what is better for him/her. There has to be another way for the company/organization to stand out and be available to the consumer. THAT’S THE ANSWER!

BRANDING IS AN INTANGIBLE ASSET.

What is a brand?

A brand is a signature of authenticity. Most people consider a brand to be simply an identity. A brand Identity has got connotations and extensions. A brand is more than just identity. It is fundamentally a personality, with behaviour and characteristics being its core values.

Think of brands as a person-What makes a person a person? A person you recognize and remember.

You need to stand out. You need to have a connection, things that reflect your personality. That’s where your core values come from, your own experiences, culture, your surroundings. You do remain static however you and your behaviour changes over time.

Similarly brands reflect there core values and also change over time. To establish and brand a product/company/organization you need to understand where it has come from. Its heritage.

The problem today of branding is that its moving away from what it is. If one starts branding a product away from its core value or its personality the consumer will not understand and relate to the brand ot its product. The brand will have no meaning or resonance anymore to no one will be able to relate to it.

Brands should communicate the way they are. Who they are? What they are? What they represent?

The basic attributes of a brand: Emotional Functional Cultural The basis of any good brand is it’s quality

Example: McDonalds, has a consistent quality and brand positioning. It is different from the similar others there. The real power lies between the emotional and cultural values a brand represents.

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A consumer makes choices on how he feels about that particular brand. Trust is the major key factor that reflects. Example : why would someone spend 180$ on clothes? That’s where brand trust comes in.

Consumers are like sheep, they want to be part of a tribe. The high level brand aspires you, makes you feel good. People will buy your brand if you fit there tribe. We don’t buy something because it is not fit for us. These are emotional choices that a consumer makes.

Then there are cultural choices. For example M&S is all about ‘being green.’ There is belief this belief which acts as added value and makes the M&S brand morally and ethically strong. Adding these values to a brand helps in establishing it as a strong brand in the market full of similar brands.

These values and personality of a brand is established by its strong design presence. Design creates personality. Consumers today buy with their hearts. A brand is all about choice and a good brand design help the consumer pick your brand.

A STRONG DESIGN OF A BRAND HELPS IT TO ESTABLISH IN A COMPETITIVE MARKET.

Great brands have their head in the cloud and their feet on the ground.

 

Design Inspiration from Philippines!

A design update from the countries I visited and my observation(mainly design & art). The most recent place was the Philippines!
First of all, this is how they welcome you in Philippines (Coron) 🙂

To start off, we (my husband & I) flew down to Cebu from Singapore. Basis our travel research we gauged Cebu to be less happening and scenic (since it’s a metropolitan area), we traveled further to Bohol Island and decided to stay there, planned to spend a day in Cebu just before heading back to Singapore.

Places we visited: Bohol, Coron & Cebu (If you would like a travel guide do read about it here)

But Cebu was also a good experience. We stayed at Henry Hotel; highly recommend if you are traveling to Cebu. We had a positive experience; I especially loved it from the creative perspective. It is unique & quirky, vintage décor and good service. I came across beautiful works of Delphine De Lorme, a French artist, displayed there, very inspiring.

Delphine De Lorme works from ads, provocative titles, comics, and characters, layered by vintage cinema posters, with ripped edges. Her deconstructive work diverts the matter from its initial meaning by interpreting it and suggesting other narratives. Visit her website: http://www.delphinedelorme.com/

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Visit:http://designersvenue.co.in/